Digital Transformation and Its Influence on the Customer Journey

Without customers, businesses have no reason to exist. Therefore, delivering on customer expectations, speaking to their pain points and challenges, and standing out from the crowd of competitors is essential for businesses within all industries. Customer experience, or CX, has become one of the single most important metrics for businesses hoping to increase conversion and improve customer retention. While there are many moving parts involved in improving customer experience, digital transformation has a major role to play.